THE COMPANY

MIIR’s groundbreaking algorithmic technology identifies the portions of a recorded song that make the greatest impact on a listener. It works by extracting musical data such as texture, dynamics, and harmonics to identify the moments that elicit emotional and physical responses - the moments that give us “the chills.”

Identifying primary and secondary Chill Phrases™ for companies with large music catalogs, advertising agencies, and music therapies can help improve marketing opportunity, advertising expense, and quality of care.