What is MIIR
MIIR is intelligent software that uses data analysis to retrieve the most impactful musical moments of recorded songs.
MIIR's proprietary algorithm extracts musical data within songs and analyzes this information to identify the primary Chill Phrase™ and secondary chill phrases: meaningful moments that elicit a physical and autonomic response.
“Most people can think of a phrase in a song that
gives them the chills. MIIR finds that chill phrase.”
The Power of MIIR
Imagine having access to the most impactful moment of each song, in an entire song library.
Imagine being able to know what section of a song will be the most effective in a TV commercial.
And, imagine being able to use music to transform the lives of patients with dementia or depression.
This is the power of MIIR: the only technology that can identify and retrieve the most impactful chill moments of any piece of recorded music.
The Science of MIIR
The “chill response” is an instinctive emotional and physical reaction that can be evoked from a variety of sources, music being the most powerful.
“Chills involve physiological arousal and the reward system of the brain. They are linked to acoustic, musical, and emotional cues as well as openness to experience.”
Rémi de Fleurian and Marcus T. Pearce
from the “Chills in music: An integrative review” (in press)