Minnetonka-based MIIR found a way to search mathematically rather than instinctively for the parts in songs that elicit a certain emotional response, which will have a big impact on industries like film, music streaming and health care.

A local startup has learned to measure the chills. That is, the team has identified the emotional impact of music and they think it could change the media world as we know it.

MIIR℠ Audio Technologies, a consortium of legendary music and film industry pioneers, producers, engineers, and neuroscientists, announced today that the company has been granted the first of several patents that will change the way songs are searched, selected, and marketed to billions of consumers around the world.