August 03, 2023

Twin Cities startup MIIR can predict a song's emotional impact


A local startup has learned to measure the chills.

That is, the team has identified the emotional impact of music and they think it could change the media world as we know it.


Minnetonka-based MIIR – or Music Intelligence Impact Retrieval – has discovered the “DNA of music” with a tech that can pinpoint the moments in songs that trigger the greatest emotional responses in the brain. MIIR secured one patent earlier this year and is currently working on the second of several.

Transform Music Discovery & Engagement

MIIR is currently pursuing collaborations and acquirers. Please get in touch for a demo or more information.