MINNEAPOLIS, MN | September 8, 2023

A Minnesota startup's shortcut for finding the most emotional moment in songs? Math.

By: Minneapolis star tribune

MIIR found a way to search mathematically rather than instinctively.


Minnetonka-based MIIR found a way to search mathematically rather than instinctively for the parts in songs that elicit a certain emotional response, which will have a big impact on industries like film, music streaming and health care.

Newly developed algorithm


"Eye of the Tiger," the iconic theme song from the 1982 film "Rocky III," has been featured in commercials for years.

 

It's nearly a four-minute song,  and finding the perfect snippet to splice into a 30-second TV spot can take sound producers hours. But a Minnetonka audio company can speed up that process to seconds using its newly developed algorithm. 

 

The former music executives and neuroscientists behind MIIR Audio Technologies and its MIIR platform — MIIR stands for Music Intelligence Impact Retrieval — found a way to search mathematically rather than instinctively for the most impactful moments in songs that elicit emotional response. The technology could have a big impact on industries including film, music streaming and health care.