Safaa is responsible for overseeing product development and reports to the Board.
Safaa is an accomplished professional with nearly 20 years of comprehensive experience in technology management with Ameriprise Financial. She has extensive experience in business requirements definition, testing (SIT, UAT, Validation), process improvement/re-engineering, new system introduction, project management, program execution, organizational leadership, and system deployment/support. Safaa has proven ability to drive growth, productivity/cost effectiveness, and customer satisfaction through business process and IT systems knowledge. Her strengths include system development methodologies, change management, vendor management and problem resolution skills. She has broad solutions expertise including e-Business, Customer Relationship Management, Interactive Marketing, and end-to-end application support.