Advisor to the Board
& CHIEF Brand Officer
Charley is responsible for the company’s strategic marketing and communications initiatives.
His proven branding, marketing, public relations and content skills were honed during his career in international marketing and public relations agencies. Charley played key roles in major agencies, including PR agency Weber Shandwick as the Director of Business Development, advertising agency Colle + McVoy as the Vice President – Account Group Director, and is currently Vice President of client development, True Media. Charley has worked for non-profit organizations and corporations, and even operated his own consulting business. He has consulted with numerous emerging businesses as an advisor to owners. He has designed and managed communications programs for well-known brands including Ecolab, Smith+Nephew, FitVine Wine, Red Wing Shoe Company, NBA franchise Minnesota Timberwolves, Thor Industries, PGA, and Hawk Performance. For MIIR, Charley will lead brand and marketing development, and assist in product development as needed, to move the company's business development goals forward.